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Founded in July 2001 in Guangzhou and formerly from the Children’s Commodity Department of The East Asiatic Company Ltd, Kids Land Company (China) Ltd has been the premiere trading company distributing world name brands of children’s products in Mainland China since 1994.
Currently, Kidsland has subsidiary companies in Beijing and Shanghai and runs representative offices in Tianjin, Qingdao, Chengdu and Shenzhen. The company has a wide variety of established and flexible marketing channels such as franchised outlets, exclusive counters in department stores, wholesales and direct mail, operating over 400 points of sales in over 60 large or medium-sized cities throughout the country.
Adhering to its constant commitment to quality, Kidsland represents only the highest-quality products and delivers high-quality customer service through strong partnership with international name brands, thus becoming a bridge between international name brands and China’s market. It exists to provide Chinese children with a healthy environment for growth, fostering their young experiences for a childhood full of happiness and knowledge.
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International name brands that Kids Land distributes as the sole agent |
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LEGO from Denmark, one of the world top ten toy makers, the world’s No.1 construction toy maker. |
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CHICCO from Italy: CHICCO boasts the world’s widest range of product line for children, ranging from maternity articles and infant articles to toys, daily use articles, baby carriers, dresses and children’s footwear. CHICCO is one of the most prestigious brand of children’s products in Europe. |
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SCHLEICH from Germany,plastic animal models: the world’s highest-quality plastic animal models, in addition to world-famous Smurf cartoon figure series. |
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HASBRO from USA, Kidsland China is also the exclusive agent for American toy maker HASBRO, the world’s second largest toy makers, in China in 2005. |
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Kids Land is well experienced in organizing a wide range of large-scale marketing events and activities |
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Successfully sponsored itinerant exhibition of LEGO trucks in 2000 and won the Dream Comes True Award from Danish authority. |
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Sponsored large-scale exhibition titled Tour of Creative Ideas for LEGO in Beijing and Shanghai in 2004. |
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CHICCO participated in maternity and infant articles exhibition in 2006 and 2007, and HASBRO attended Shanghai International Toy Exhibition for several consecutive years. |
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Successfully sponsored annual official meeting on promotion of HASBRO transformers, a gala event that caused a great sensation in the public. |
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Social connection and reputation |
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LEGO Bionicle toy series that Kids Land distributes as an agent was a smash hit throughout the country in June 2004, which was recognized by China Toys Association as the Most Popular Toy of 2004. |
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Kidsland also successfully launched the toy launch for the movie phenomenon known as Transformers in 2007. |
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Kids Land has been recognized by a large number of retailers as the best supplier and best corporate image since 2004. |
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Kids Land maintains close connection and partnership with All China Women’s Federation, China Working Committee on Next Generation, China Central Television and Beijing TV Station. |
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