简体中文

Kidsland Announces to Open FAO Flagship Store in China

NEW YORK, Feb. 15, 2018 / -- China’s largest toy distributor kidsland announced to collaborate with the iconic toy retailer, FAO Schwarz to launch into the mainland China market in 2018.

The long-term, multi-channel partnership will see FAO Schwarz enter the market and establish its position as the high-end toy retailer in mainland China with a flagship location in Beijing and Shanghai.Kidsland will also open 30 smaller FAO Schwarz specialty stores and shop-in-shops in 200 department stores across the country over the next five years.At the same time, the FAO Schwarz brand flagship store will be opened in the main e-commerce platform in China.


Subsequent to its successful US market relaunch in 2017,the iconic toy retailer,FAO Schwarz continues its international growth strategy, propelling the brand into new global markets, channels and categories.The announcement follows an exceptional holiday season, where FAO Schwarz introduced an extensive collection of classic toys and specialty items to over 3,000 high-end retailers in the US market. It also follows the reveal of the planned opening of a new 20,000 square-foot flagship location in the heart of New York's historic Rockefeller Plaza in time for the holiday 2018 season. 


Kidsland is the leading toy distributor in China, with an extensive retail and distribution network in the across China and Hong Kong.Apart from its very strong retail network, kidsland is very active to establish business models of toy distribution, digital marketing, experience center and cross-border cooperation, providing professional and comprehensive solutions for partners.In view of the consumer, kidsland always pursue innovative marketing approaches to strengthen the quality of service and enhance the consumer experience.


In 2018, kidsland will introduce the top iconic toy retailer FAO Schwarz to China, bringing extraordinary magical experiences to Chinese children and families.

"As the leading toy retailer, kidsland is a powerful partner to bring the FAO Schwarz brand to life in China," said Jan-Eric Kloth, COO at ThreeSixty Group, Ltd (Hong Kong). "With a strong vision and rollout strategy, the launch will be an impactful, important milestone for the brand's global expansion plans."

"FAO Schwarz is an iconic U.S. toy retailer of quality and innovation, and we are excited to join forces to introduce this legendary brand to the China market," said Mr. Lee Ching Yiu, Chairman and Chief Executive Officer of kidsland International. "With customers looking for authentic brands and memorable encounters, we believe the brand will become a game changer in China's toy industry."


"China's toy consumption is at a stage of rapid development, with the growth of the younger generation, there are more requirements for high-quality products. They are not only satisfied with the basic functions and safety of products, but also have a higher level pursuit for the sense of value behind the products, as well as the design, the trend, the culture and the experience. We have developed in the Chinese market for more than 16 years, and we are feeling the same for the changes in the market and the whole industry. Kidsland is committed to bringing global quality products and unforgettable experience to Chinese consumers, hoping that the curiosity of toys inspire every child and adults to be truly happy. This time, we are very pleased to introduce the world's high-end toy retail brand FAO Schwarz to China," said Ms. Crystal Zhong, General Manager of kidsland China. ”This has great significance. It not only brings the latest products of global synchronization for Chinese children, but also represents a new experience full of surprises. This also means that China's toy retail market will enter a new stage. "


About kidsland

Kidsland was founded in April 2001 in Guangzhou. After 16 years in business kidsland has accumulated an abundance of experience pertaining to toys and the market.Kidsland has been collaborating with famous toy brands around the world to create a global source for unceasing creative effort. After years of efforts, kidsland has successfully developed into a leading brand in the industry.


Kidsland has a fully integrated channels to market system with direct and distribution, online and offline.By the end of December 31, 2017, kidsland owns 242 stores in 43 cities, 535 department store counters in 77 cities all over China.At the same time, it works with toy & baby international chain customers, international chain store customers and also works with more than 900 distributors nationwide. The distributor sales network spreads across 143 cities nationwide, covering over more than 2900 distribution points.Kidsland has multiple online brand flagship stores and works closely with the major e-commerce network platforms in China.


Kidslands retail brand "kidsland" and "Babyland" have become the preferred retail platform for high & middle income families to choose for products. In 2017, kidsland collaborated with Lego to successfully launch the Lego Certified Store, actively prepared for the consumption upgrading, and further serve young families in China.


About FAO Schwarz

In October 2016, FAO Schwarz was acquired by ThreeSixty Group Inc., a leading provider of branded consumer products to the USA’s largest retailers. 


FAO Schwarz has been a brand synonymous with quality and innovation, offering an unparalleled selection of extraordinary toys that have enchanted generations and cultivated a loyal clientele.With over one hundred fifty years of operation, FAO Schwarz evolved into a must-see destination at its New York flagship store on 5th Avenue, attracting over three million visitors annually and over twenty five thousand visitors per day during the holiday season.Drawing inspiration from the original classic products and legendary interactive in-store experience, FAO Schwarz will continue to deliver endless possibilities at locations nationwide. 



For further information, please contact:

kidsland China

www.kidslandchina.com

Tel: (8610) 64482105 ext. 601

Email: huang_hua@kidslandchina.com


Copyright information

Copyright ownership belongs to kidsland, shall not be reproduced , copied, or used in other ways without permission. Otherwise kidsland will have the right to pursue legal responsibilities.

Copyright © 2005-2014

Kidsland.ALL Rights Reserved ©Copyright:kidsland